Project Scope

Platinum Salon, a beacon of style and elegance in the heart of Rochester, NY, aimed to elevate their online presence with a website that captured the essence of their NYC-style salon. The goal was to create a platform that showcased their REDKEN trained stylists, offered seamless booking options, provided insight into the stylist team’s expertise through portfolios and bios, and offered ongoing support and administration for a thriving online presence.

Scope of Work

  1. Design Conceptualization: Collaborating closely with Platinum Salon, we absorbed the salon’s urban flair and elegance to craft a design that resonated with their NYC-style identity.
  2. Responsive Design: The website was designed to be responsive, ensuring a flawless browsing experience across devices, from desktops to mobile phones.
  3. Stylist Portfolios & Bios: We developed an enticing stylist portfolio section where clients could explore each stylist’s work through images and read their detailed bios, fostering a personal connection.
  4. Booking Section: We integrated a user-friendly booking system, allowing clients to conveniently schedule appointments based on their preferred stylist and services.
  5. REDKEN Training Emphasis: Platinum Salon’s commitment to quality was highlighted by showcasing their REDKEN trained stylists, establishing their expertise and credibility.
  6. Ongoing Support: Beyond the initial design, we offered continuous support and administration to ensure the website’s seamless performance, updates, and security.
  7. Clear Information Presentation: The website effectively communicated Platinum Salon’s dedication to excellence, services, and stylist team in a visually appealing manner.
  8. Contact and Support: An accessible contact page facilitated inquiries, while additional support resources were provided to guide clients through their salon experience.


The newly designed Platinum Salon website reflects the salon’s NYC-style elegance and commitment to excellence. With stylist portfolios, REDKEN trained expertise, and seamless booking capabilities, the website enhances client engagement and convenience. Ongoing support ensures the website remains a dynamic platform for clients seeking top-notch salon services.


This collaboration exemplifies how a small business web design team can create a digital platform that mirrors a salon’s unique identity and enhances customer experiences, further establishing Platinum Salon as a go-to destination for style-conscious individuals in Rochester, NY.

Site Link
Platinum Salon ROC

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